COURSES: BRAND IDENTITY IN FASHION DESIGN

Arroyo’s Pentagon Model is also applied in various training programmes dedicated to the study of brand identity in fashion.

These courses examine how the identity of a designer and luxury fashion brand is constructed, and how the creative director’s vision, the design, the collection and communication are coherently integrated across both media and touchpoints.

Notable among these are specialised programmes such as Fashion Brand Identity, aimed at students and professionals interested in the strategic analysis of fashion and luxury brand identity.

The importance of brand identity in the fashion industry.

Explanation of the model.

Practical exercises in applying the model.